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Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources
TechCrunch notes: People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues. That strategy could get a boost very soon with the entry of mass-market...
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7 steps to smarter digital marketing: Insights from a Google ‘Evangelist’
WARC notes: At the SES Conference, Google’s Digital Marketing Evangelist Avinash Kaushik offered up seven steps to smarter digital marketing. Focus on the user experience to reduce abandonment rates...
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Twitter’s Vine Wraps Around Half of Twitter’s Video Sharing In First Week
MediaPost notes: The Twitter-owned video clip editing and sharing network Vine is off to a fast start in the world of mobile video on that micro-blog network. According to social media metrics company...
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Pinterest Explains What’s Next
WSJ notes: Pinterest Inc. is getting ready to add a missing piece to its business: revenue. For most of last year, the online scrapbooking site was racing to keep up with a growth eruption that took...
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How Effective Are Hashtags During TV Spots?
More than half of the ads that aired during the Super Bowl this year made some mention of social media, with many using hashtags. Sysomos analysed the reaction to 21 of these tags on Twitter, and...
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Brands Adopt Hashtag Strategies
DigiDay notes: Budweiser has spent untold millions on rolling out its Black Crown line. That includes two 30-second Super Bowl spots. One thing it failed to do: get the hashtag right. Outdoor placement...
View ArticleFallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Fallon’s Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their...
View ArticleHow Ad Agencies Can Make the Shift to Open Innovation
With another new season of Mad Men fast approaching, the changing nature of advertising, and along with it the role of ad agencies in the creation of ads, is once again in the spotlight. Digital...
View ArticleFreezing Cloud 9 Yogurt in Space
Forget your average kitchen refrigerator/freezer combination. Nothing freezes your yogurt like the frigid temperatures of the great beyond. Check out Cloud 9 Frozen Yogurt’s most recent social endeavor...
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Should Publishers Rent Content to Brands?
DigiDay notes: Syndication has long been a revenue tool for publishers. The modern twist is that it’s not just other publishers that want the content; it’s brands. Top-line publishers like The...
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